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Many producers develop complete brands or plant concepts for their plants and offer the specialist trade a complete package - from the motto to sales promotion material and advertising support.

Nevertheless, many retailers are not really enthusiastic about these offers. However, it may be worthwhile to tap into current topics at the POS and use ready-made concepts.

Magical Hydrangea joins the Brands of Plants collaboration. With this collaboration, the hydrangea brand wants to respond even better to the needs of garden centers, further optimize the shelves and activate the consumer even more in the store.