Partners
Brands of Plants is an initiative of pot plant growers and plant concept organizations, namely Air so Pure, Addenda, Smit Kwekerijen, Stolk Brothers, miniplanten.nl and Opti-flor. Brands of Plants wants to support outlets for living greenery, such as garden centers, in sales through sophisticated plant concepts on the shop floor.
International Market Activation Growers and breeders want to have more influence on the link further down the chain: the shop floor. They want to work on a direct relationship with end customers , more insight into sales figures and a higher chance of success if they offer their brand or novelties. They also want more control over the store presentation, price points and the quality of the products on the shop floor.
